Saba Designs case study
A professional presence that finally matched the quality of the work
Saba is an interior architect and designer with a strong body of work, but her existing website wasn't presenting it at the same level.
The project was about giving the work a clearer, more considered place to live — and creating something she could feel confident putting in front of other people.
Portfolio website · Content · Design · Development
The problem
The work was stronger than the website representing it.
Saba already had the important part: good work. What she didn't have was a website that presented that work with the same level of care.
The old site did the basic job of putting projects online, but it wasn't creating the impression the work deserved. For someone working in a visual profession, that matters.
Make the website feel as considered as the work it was there to show.
She didn't need to arrive with a finished website brief.
Saba knew what she liked and what she wanted the finished website to feel like. She didn't need to know how many pages it should have, how the portfolio should be organised or exactly how every part of the site should work.
She shared the information I needed, the existing project imagery and some newer material. From there, I worked out the structure, selected how the content should be presented and developed the visual direction around the work itself.
She brought the knowledge of her work. I handled the website.
What Sara said
“Jackson was very easy to work with, he understood what I was looking for and built it 95% perfectly in the first attempt. He tweaked some things after I reviewed it and it was good to go! I only needed to share some information and the images on my existing site (plus some newbies) which made starting very easy. I was very impressed by his timely responses and completion of the website. The colours are perfect, the layout looks great and my website is undoubtedly improved after having him rework it. I am a lot more inclined to hand out my business cards now that's for sure!”
A website that feels specific to the person behind it.
The finished site wasn't designed from a standard portfolio template and then filled with Saba's projects. The direction came from the work.
The result
The result was confidence.
There isn't a useful technical metric for this project. The more important result is simpler.
Saba now has a website she is more comfortable putting in front of people. The work is easier to explore, the presentation feels deliberate, and the finished site gives a much stronger impression of the person and work behind it.
“I am a lot more inclined to hand out my business cards now.”
What went into the project
- Understanding what the website needed to communicate
- Organising the portfolio and project content
- Content writing and editing
- Visual direction
- Website design
- Responsive development
- Project presentation
- Mobile optimisation
- Testing and launch